The Wedding Photography Summit is an online wedding photography conference created by Jai Long. It takes place over two days and features talks from a variety of industry leaders about creativity, photography, business, and branding. Here are my 5 takeaways from The Wedding Photography Summit 2021.
Ride waves, not bandwagons.
John Branch’s talk “Creating Multiple Lanes of Income” highlighted the importance of video and the value of adding YouTube to your content strategy as a creative entrepreneur. John outlined his process in video creation, explained the various streams of income he generates through his YouTube channel, and spoke about approaches in growing an audience on YouTube.
He highlighted the importance of being genuine in your videos to attract an authentic audience, but to jump on trends that you are truly passionate about in order to expand your reach on the platform (or riding waves). In contrast, he described bandwagons as doing something you are not passionate about simply because everyone else is doing it. Ultimately, John’s talk has me seriously planning my YouTube strategy for 2022.
Jennifer Moher’s “Soul Stories” hit everyone in the feels. Jennifer spoke about the importance of storytelling and capturing authentic imagery as a way of preserving a moment in time. One of her slides featured a quote from @justmadhu “Everything we say at funerals should be said at birthday parties instead. We leave so much love unspoken.” Jennifer’s talk highlighted how the stories we tell for others are influenced by our own stories and how important it is to understand our story in order to better tell the stories of others.
Don’t let your images grow Up to be JPEGs.
Jonas Peterson, a returning conference favourite, gave an emotional talk called “That What Remains.” He spoke about the importance of printing your work and providing your clients with physical products. His presentation reminded me that I do not print my work nearly often enough, and inspired me to purchase an Instax printer to be more intentional about printing my personal work.
United in separateness.
Anna Gadalean (Ohh Ginger) presented “Finding your Creative Voice Through the Tools of Storytelling.” During her talk, Anna emphasized that couples are made up of fully autonomous, separate individuals. This was a good reminder to utilize a variety of posing during portraits and that physical proximity is not the only way to illustrate connectedness.
Create with obsessive intentionality.
Chuy Photo closed the summit with his talk, “Funkin’ Storytelling.” Chuy’s work has always inspired me and I enjoyed hearing about his creative process. He spoke about the intentionality in his work and the vision, planning, and execution stages in his approach. Chuy shared drawings he creates in preparation for his sessions and illustrated that you can still create incredible candid imagery while being very intentional in your composition and posing.
This is my third time attending The Wedding Photography Summit and I am always so grateful for the amount of inspiration and knowledge that is shared over the two days of the conference. I’m already looking forward to the next WPS and I am curious to see how my photography business changes before the next summit.
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